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enticement

Source : Webster's Revised Unabridged Dictionary (1913)

Enticement \En*tice"ment\, n. [OF. enticement.]
   1. The act or practice of alluring or tempting; as, the
      enticements of evil companions.

   2. That which entices, or incites to evil; means of
      allurement; alluring object; as, an enticement to sin.

   Syn: Allurement; attraction; temptation; seduction;
        inveiglement; persuasion; inducement.

Source : WordNet®

enticement
     n 1: something that seduces or has the quality to seduce [syn: {temptation}]
     2: qualities that attract by seeming to promise some kind of
        reward [syn: {lure}, {come-on}]
     3: the act of influencing by exciting hope or desire; "his
        enticements were shameless" [syn: {temptation}]
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