goodwill
n 1: (accounting) an intangible asset valued according to the
advantage or reputation a business has acquired (over
and above its tangible assets) [syn: {good will}]
2: the friendly hope that something will succeed [syn: {good
will}]
3: a disposition to kindness and compassion; benign good will;
"the victor's grace in treating the vanquished" [syn: {grace},
{good will}]