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goodwill

Source : WordNet®

goodwill
     n 1: (accounting) an intangible asset valued according to the
          advantage or reputation a business has acquired (over
          and above its tangible assets) [syn: {good will}]
     2: the friendly hope that something will succeed [syn: {good
        will}]
     3: a disposition to kindness and compassion; benign good will;
        "the victor's grace in treating the vanquished" [syn: {grace},
         {good will}]
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