goodwill n 1: (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets) [syn: {good will}] 2: the friendly hope that something will succeed [syn: {good will}] 3: a disposition to kindness and compassion; benign good will; "the victor's grace in treating the vanquished" [syn: {grace}, {good will}]