Source : Webster's Revised Unabridged Dictionary (1913)

Hipe \Hipe\, n. Also Hype \Hype\ . [Etym. uncertain.]
   (Wrestling)
   A throw in which the wrestler lifts his opponent from the
   ground, swings him to one side, knocks up his nearer thigh
   from the back with the knee, and throws him on his back.

Source : WordNet®

hype
     n : blatant or sensational promotion [syn: {ballyhoo}, {hoopla},
          {plug}]