Source : Webster's Revised Unabridged Dictionary (1913)

Lure \Lure\, v. t. [imp. & p. p. {Lured}; p. pr. & vb. n.
   {Luring}.] [OF. loirer, loirier, F. leurrer. See {Lure}, n.]
   To draw to the lure; hence, to allure or invite by means of
   anything that promises pleasure or advantage; to entice; to
   attract.

         I am not lured with love.                --Piers
                                                  Plowman.

         And various science lures the learned eye. --Gay.

Lure \Lure\, v. i.
   To recall a hawk or other animal.

Lure \Lure\, n. [OF. loire, loirre, loerre, F. leurre lure,
   decoy; of German origin; cf. MHG. luoder, G. luder lure,
   carrion.]
   1. A contrivance somewhat resembling a bird, and often baited
      with raw meat; -- used by falconers in recalling hawks.
      --Shak.

   2. Any enticement; that which invites by the prospect of
      advantage or pleasure; a decoy. --Milton.

   3. (Hat Making) A velvet smoothing brush. --Knight.

Source : WordNet®

lure
     n 1: qualities that attract by seeming to promise some kind of
          reward [syn: {enticement}, {come-on}]
     2: anything that serves as an enticement [syn: {bait}, {come-on},
         {hook}, {sweetener}]
     3: something used to lure victims into danger [syn: {bait}, {decoy}]
     v : provoke someone to do something through (often false or
         exaggerated) promises or persuasion; "He lured me into
         temptation" [syn: {entice}, {tempt}]