Source : Webster's Revised Unabridged Dictionary (1913)

Mawkishness \Mawk"ish*ness\, n.
   The quality or state of being mawkish. --J. H. Newman.

Source : WordNet®

mawkishness
     n 1: insincere pathos [syn: {bathos}]
     2: falsely emotional in a maudlin way [syn: {sentimentality}, {drippiness}]