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opportunity management system

Source : Free On-Line Dictionary of Computing

Opportunity Management System
     
         (OMS) A system that stores sales opportunities and
        related information.  Each sales lead can be tracked with
        information such as source, type, worth, status, likelihood of
        closure etc.
     
        An OMS can perform other related tasks such as prioritising
        sales calls and generating analyses that assist the fine-tuning
        of marketing strategies.
     
        See also {Customer Relationship Management}.
     
        (1999-08-20)
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