Source : WordNet®

promotion
     n 1: a message issued in behalf of some product or cause or idea
          or person or institution [syn: {publicity}, {promotional
          material}, {packaging}]
     2: act of raising in rank or position [ant: {demotion}]
     3: encouragement of the progress or growth or acceptance of
        something [syn: {furtherance}, {advancement}]
     4: the advancement of some enterprise; "his experience in
        marketing resulted in the forwarding of his career" [syn:
        {forwarding}, {furtherance}]