purple amaranth n : tall showy tropical American annual having hairy stems and long spikes of usually red flowers above leaves deeply flushed with purple; seeds often used as cereal [syn: {prince's-feather}, {gentleman's-cane}, {prince's-plume}, {red amaranth}, {Amaranthus cruentus}, {Amaranthus hybridus hypochondriacus}, {Amaranthus hybridus erythrostachys}]