Source : Free On-Line Dictionary of Computing

Sales Force Automation
     
         (Sales Automation, SFA, SFFA, Sales & Field Force
        Automation) Software to support sales reps.  The software
        gives sales representitives access to contacts, appointments
        and e-mail.  It is likely to be integrated with {Customer
        Relationship Management} systems and {Opportunity Management
        Systems}.
     
        (1999-08-20)