Source : Free On-Line Dictionary of Computing

sticky content
     
         {World-Wide Web} pages that refer only or
        mostly to pages on the same {web site}.  This is important to
        some commercial sites who want users to keep accessing pages
        from their site because they receive advertising income from
        each hit.  It does however somewhat miss the point of the
        World-Wide Web which is to link useful information across the
        whole {Internet}.
     
        (1999-06-15)