Source : Webster's Revised Unabridged Dictionary (1913)

Bewitchery \Be*witch"er*y\, n.
   The power of bewitching or fascinating; bewitchment; charm;
   fascination.

         There is a certain bewitchery or fascination in words.
                                                  --South.

Source : WordNet®

bewitchery
     n : magnetic personal charm [syn: {beguilement}, {animal
         magnetism}]