Source : Free On-Line Dictionary of Computing

BiCapitalisation
     
        The act said to have been performed on trademarks (such as
        {PostScript}, {NeXT}, {NeWS}, {VisiCalc}, {FrameMaker},
        {TK!solver}, {EasyWriter}) that have been raised above the
        ruck of common coinage by nonstandard capitalisation.  Too
        many {marketroid} types think this sort of thing is really
        cute, even the 2,317th time they do it.
     
        Compare {studlycaps}.
     
        (1995-02-23)