Source : Free On-Line Dictionary of Computing

brochureware
     
         Planned but non-existent product like
        {vaporware}, but with the added implication that marketing is
        actively selling and promoting it (they've printed brochures).
        Brochureware is often deployed to con customers into not
        committing to an existing product of the competition's.
     
        The term is now especially applicable to new {web sites}, web
        site revisions, and ancillary services such as customer
        support and product return.
     
        Owing to the explosion of {database}-driven, {cookie}-using
        {dot-coms} (of the sort that can now deduce that you are, in
        fact, a dog), the term is now also used to describe sites made
        up of {static HTML} pages that contain not much more than
        contact info and mission statements.  The term suggests that
        the company is small, irrelevant to the web, local in scope,
        clueless, broke, just starting out, or some combination
        thereof.
     
        Many new companies without product, funding, or even staff,
        post brochureware with investor info and press releases to
        help publicise their ventures.  As of December 1999, examples
        include pop.com and cdradio.com.
     
        Small-timers that really have no business on the web such as
        lawncare companies and divorce laywers inexplicably have
        brochureware made that stays unchanged for years.
     
        [{Jargon File}]
     
        (2001-05-10)