Source : Webster's Revised Unabridged Dictionary (1913)

Beguilement \Be*guile"ment\, n.
   The act of beguiling, or the state of being beguiled.

Source : WordNet®

beguilement
     n 1: magnetic personal charm [syn: {bewitchery}, {animal
          magnetism}]
     2: an entertainment that provokes pleased interest and
        distracts you from worries and vexations [syn: {distraction}]